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13/05/2022 - A new and motivating collaboration, all of Brescia, between Mara and Marcello Ziliani. The company has briefed the designer to develop a new project, which will be officially presented at the next Workspace Expo in Paris (30-31 May, 1 June 2022).
An exclusive collection of seating that expresses a simple and yet recognizable language able to be noticed and remembered while it evokes images of familiarity and emotional closeness.
The designer tells how the collaboration with Mara was born and how the new seating collection was developed, a versatile project that joins the furniture systems and tables for office and contract.
How did you acquaint Mara and what did most trigger your curiosity about the company?
I have known Mara for long, however I have recently seen a greater visibility conveyed by an efficient strategy of marketing and communication, a supporting tool of the product innovation that has seemed to me very serious and consistent. I perceived an interesting evolution was taking place so, being the curious one that I am, I tried to go and see.
If we were to start anticipating features about this project, what could we tell?
I would say that we could call it a “bridge” project. I think this definition is interesting from several points of view: first of all, we can define this new collection as a useful bridge for Mara to start laying down solid foundations in a world that so far was frequented less than that of tables; but it is also a bridge because it is a collection that links different types, different functions and uses in a natural, effective and functional way; and finally, the image of the bridge, a constructively sophisticated object, has its own relationship with the search for certain non-trivial technical/constructive solutions that we have developed for this new project. A collection that we wanted to express a simple language but at the same time with personality, something that does not want to be formally aggressive or intrusive, but is equally capable of being noticed and remembered, evoking images of familiarity and emotional closeness.
What did you find in Mara and how did you feel working together?
I would say that the most particular element is the coexisting of different souls both in terms of character and age but yet extremely well blended.
On the one hand there is the experience and genius of the person who built up the company and who maintains an incredible freshness and desire for the research and the experimentation, flanked by the enthusiam and dynamism of a team of young and well trained collaborators who complement him with tools and skills that keep pace with our complicated times.
What do you have in mind for the company and which surprises can we expect?
We found ourselves to share a road map. In fact I think that, along with the production of tables where Mara is deservedly among the leaders especially thanks to the capability of developping mechanisms, systems and innovative technical solutions, nowadays the world of the office, the contract and the home office need an increasingly coordinated and complete offer. For this reason it has seemed more logical to me, in a first stage, to propose the introduction of some elements to the seating range that would have equivalent quality and value.

Mara on ARCHIPRODUCTS