Horizontal recycled aluminium towel warmer Tubes Elements ARCH-00108588

Minimalist, elegant and with well-defined, clean-cut silhouettes, JJ is a heating accessory designed to elevate your bathroom routine to a spa-like experience. When JJ is turned off, it is a shelf on which to store and organise your towels or small bathroom essentials. When it is on, it warms your towels and provides a feeling of well-being after a shower or bath as you can wrap yourself in a warm and dry towel. A slit, which is either open or closed depending on the model, works as a towel rail.

Thanks to its low voltage (24 Volts), this electrical heating object can be installed in wet areas or near water, such as in volume 1 of the bathroom, providing easy access to warm towels inside a walk-in shower or above a bathtub, for an even more extraordinary and satisfying comfort experience.

Whatever its intended setting, JJ has the ability to take on impactful architectural value. As well as being used in domestic settings, JJ plays a key role in improving guest comfort in worlds such as Hospitality and in the Wellness and Nautical industries, thanks to its combined function as storage surface and source of heat for hand towels and guest towels.

The shelf is available in three sizes and power ratings and in various configurations to accommodate a variety of needs and cultural uses. The simple version is supplemented with models with an open or closed slot, on the left or right side. JJ is also available in a wide variety of colours including all the 140 shades in the Tubes colour chart, with the exception of glossy and wrinkled finishes.

The styling has also been painstakingly designed down to the smallest detail. The fluted surface and the final undulation of the horizontal part, devised by Ludovica Serafini+Roberto Palomba, make this heating object delightful to touch and soft and light on the eye too.

The Elements collection is the expression of a desire to eliminate stereotypes and pre-established industrial design processes. In a society that is free from conditioning, objects - whatever kind they may be - can “release themselves” too; that is to say, they can eliminate technical aesthetics and undergo design modifications. So freeing a radiator from its valves and position these at a distance of as much as six metres, thanks to a patented built-in unit, is equivalent to freeing it from its typical technical appearance. This brings about new possibilities of interpretation of form according to aesthetic-intellectual rules that differ from previous ones. For this reason, along with the Basics and Extras collections, the company introduced the Elements collection, created by architects and designers of international renown. Elements becomes a “container of ideas” where the designers are called upon to create radiators that are more closely linked with the aesthetics of the home, where the sensual warmth of heating products is integrated into the architectural space with the same dignity and importance in project terms as other contemporary interior decoration elements.